@wizardsmagic I would like to give you some free input from a fan and player of Magic.
Once upon a time, the official Magic Tumblr blog would interact directly with the Magic community on here. Posts in the community would get reblogged by your blog. Questions would sometimes be answered. Discussion prompts would be shared and some of the replies to those prompts would get responses too.
I’m sure that was a lot of work for the person or people running this blog, but I’d like to think that investment of time and effort was worth it. The Magic community here on Tumblr tended to be (overall) active, positive, passionate, and creative.
In contrast, the last 37 posts on this blog have been links to surveys. And the only post with over a hundred notes was the first survey. And is it any surprise the number of notes keeps getting lower with each survey post?
I mean, what is my motivation for taking the survey? What is my motivation for sharing it with others in the community? But, I AM sharing it with the community by reblogging this post, so you may want to see if this thread ends up being an exception to that trend.
Look, this isn’t a rant. I’m not angry. I understand that marketing and community engagement teams have limited resources and have to prioritize where to invest those resources. So please don’t think of this as some bitter fan complaining that things were better in “the old days.”
Bottom line: If you’re at all disappointed at how little engagement you’re getting from your Tumblr posts, there are ways to change that. Don’t blame Tumblr for being a bad platform, or blame the community on here for not being receptive. Please just consider that the more you are willing to interact with us and have fun WITH us, the greater the chance that you will see the kind of passionate, creative fan engagement that this blog once enjoyed.
